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Wednesday, December 2 • 9:00am - 10:00am
From Start to Finish: How to Plan and Conduct a World-Class Webinar

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In the constantly changing area of digital communication, we need to utilize the technology and resources available in order to reach internal and external audiences.  In the current climate of Extension financial reality (i.e., reduced travel budgets, time, personnel and a growing clientele), it is increasingly important for Extension educators to utilize tools that extend the reach of Extension in the most efficient way possible.  One of the growing resources of communication for the University of Arkansas (U of A) Cooperative Extension Service is the use of webinars as an effective teaching tool. A webinar is defined as a seminar or presentation that takes place live over the internet, allowing participants in different locations to see and hear the presenter(s) and interact with the presenter(s) to ask questions or provide feedback.  The U of A Cooperative Extension Service has used different web-based video conferencing programs over the years to integrate the use of webinars into the organization as a tool for both educational and organizational meeting efforts.  In the last year, U of A Extension has produced and hosted 37 webinars.  As the use of the webinar format has increased, we have been learning, through reviews of the existing literature and research and from practical trial and error experience, and refining best practices for planning, delivering, and evaluating webinars. 

In this session we will cover:

- When is a webinar an appropriate educational tool
- Hardware and software options for conducting a webinar
- How to plan a webinar or webinar series
- Team coordination and assigned duties
- Talent recruitment and content preparation
- Marketing your webinar
- Practicing with your team and talent
- Delivery of the webinar
- Engagement of webinar participants before, during, and after the webinar
- Evaluating webinars
- Follow-up with participants

Participants will learn:

- The components that are necessary to plan and conduct an effective webinar
- The importance of recruiting and establishing a team to deliver the webinar and creating a work plan for the team
- When to recruit presenters and how to help them plan their content
- The importance of marketing a webinar and leveraging resources to extend the reach of a marketing plan
- The importance of practice and rehearsal for team members and presenters
- Best practices for engaging participants
- Best practices for evaluating webinars and facilitating follow-up communication with participants.

avatar for Julie Robinson

Julie Robinson

Assistant Professor - Instructional Design, University of Arkansas Cooperative Extension Service
Faculty consultation and training, online curriculum development, and educational product planning and evaluation

Wednesday December 2, 2015 9:00am - 10:00am

Attendees (9)