NAEPSDP 2015 Annual Conference

BYOD and learn step-by-step where to find your analytical data for some of the most widely used social media sites! This hands-on workshop will focus on Facebook Insights, Google Analytics, and Twitter stats, but may cover more depending on need of participants and time available. Data aggregation tools will also be introduced. Examples of how to generally report your data will be covered as well.

Session objectives:

1. To give participants hands-on experience locating and aggregating social media engagement and reach data.

2. To introduce easy-to-use free and/or paid-for data aggregation tools.

3. To provide examples of how to generally and descriptively report social media use engagement and reach data.

4. To learn from participants their main social media reporting and evaluation frustrations or hangups.